Latest Trade Research
Christmas Shopper Research 2010
Christmas 2010 was a Christmas like no other!
Empathy Research was commissioned by ECR Ireland to conduct
the first dedicated qualitative and quantitative research on Christmas shopping behaviour in Ireland, covering the what, why, where and how of Christmas shopping.
It involved 3 phases conducted before (qualitative and quantitative), during (Facebook and physical diaries) and after Christmas (qualitative and quantitative) across all regions in the Republic of Ireland.
The research showed that the single biggest influencing factor was the bad weather which hampered Christmas shopping across the board. The underlying recession and financial constraints also tempered consumer spending.
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