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Empathy appoints Stephen Rust as MD of its new Shopper Research Unit

Updated: May 5


Empathy is delighted to announce the appointment of Stephen Rust as Managing Director of its new shopper research unit ‘Empathy Connects’.


The focus of this new unit will be to connect our clients with a real understanding of how people feel, think and behave at the key moments throughout their journey from consideration, to purchase and usage.


Empathy Connects will complement our existing research service and team with leading-edge shopper focused methods, expertise and technologies.


Stephen was previously joint MD of V360°, and over the course of his 20 year career has held senior leadership roles in Insight, Shopper and Strategic planning in companies such as eir, Kerryfoods, Diageo and Nielsen.


In addition to his appointment, Empathy have also formed a strategic partnership with Stephen’s previous agency, V360° and will continue to offer both joint and stand-alone services to respective clients where relevant.

Commenting on Rust’s appointment and the partnership with V360°, Empathy Group MD, Declan O’Reilly said, “I am excited to announce Stephen as Managing Director of our new shopper research unit, ‘Empathy Connects’. We have worked with Stephen and V360° on a range of very successful projects for many years, and I've continuously been impressed by his energy, expertise and commercial understanding. These new developments will complement our current suite of research services and reflects our continued investment in leading edge methods and expertise. Myself and the team look forward to building the next chapter of Empathy with Stephen.”

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